Tag Archives: CRM

Why Aren’t My Company’s Conversion Rates Exceptional?

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If your company’s conversion rates are lackluster, you may be experiencing substantive stress and dissatisfaction. Don’t allow anxiety or disappointment to overtake you. Instead, identify the behavioral and/or institutional factors that are adversely impacting your bottom line so you can make the shifts necessary to generate substantive, ongoing improvement. Below you’ll find three factors that can cause your company’s conversion rates to spiral downward:

1. You’re Not Utilizing Catalyst-Handling Services.

One reason you might be attaining lackluster conversion rates pertains to catalyst-handing services. If you work within the petrochemical and refining industries yet fail to obtain these services, your daily operations and safety standards may be compromised. The end result can be a lack of productivity, with this reality having an adverse impact on your profitability. In addition to offering catalyst screening system services, a catalyst-handling company might also offer reactor loading and unloading. The professionals of Reactor Services International, Inc. are pleased to offer services such as catalyst blending, reactor loading, and RSI inspections.

2. You Do Not Have A Strategic Marketing Plan.

Another issue that may be precluding your company from attaining excellent conversion rates is a failure to implement a strategic marketing plan. Know that operating in a strategic manner will oftentimes facilitate more substantive levels of success in any area of business, including advertising. Yet if your marketing plan is helter-skelter, your results will typically be unimpressive. As such, it’s important for you to develop a customized, detailed marketing plan that involves things like target market research and the use of customer relationship management (CRM) software that enables you to continually monitor what your clients are buying, when you should call them, whether they’re sharing the brand with people in their community, etc.

3. You’re Not Healthy.

Many corporate leaders fail to make the connection between great health and optimized productivity in the work setting. Don’t overlook the connection. Business owners who are healthy tend to get more done in less time while also maintaining the positive attitude necessary to develop healthy relationships with their employees. Great health can also facilitate optimized self-esteem, thereby empowering the business owner to remain confident when attempting to make sales, win new business partners, or accomplish other tasks that will contribute to the attainment of more substantive conversion rates.

Start Obtaining Better Conversion Rates Now!

Three factors that can be precluding your business from attaining outstanding conversion rates are listed above. Carefully examine this information to determine whether any of these issues could be preventing your company from making sales. Once you’ve drawn clear conclusions, you’ll be able to make decisions and departmental changes that help your business start generating a jaw-dropping bottom line!

Three Tech-Based Techniques That Can Keep Your Organization Moving Forward

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These days, many corporate leaders are realizing that the strategic use of tech-based techniques can help them build their organizations in a powerful, productive way. If you’ve drawn this conclusion yet are not that familiar with the realm of technological products and services, this article is for you. Below you’ll find just three of many tech-based solutions you can utilize to keep your organization moving forward:

1. Utilize Voice To Text Equipment.

These days, business owners all over the world are tapping into the power of voice to text equipment. You should, too. These technological devices enable corporate leaders to speak information into a machine and have it quickly translated into text format. Companies like VoiceWare Server are pleased to provide clients with a wide range of digital transcription equipment.

2. Hire A Digital Marketing Firm.

Another tech-based solution that can work wonders for your organization is hiring a digital marketing firm. This solution is effective because it ensures that you can regularly interface with your prospects and current clients through online channels like Twitter and Facebook. Digital marketing services also empower you to provide clients with regular updates regarding promotions, new product releases, sales, etc. For example, an online advertising firm might launch an email marketing campaign in which members of your target audience receive brand-related updates on a daily or weekly basis.

Note that there are hundreds of strategies a digital marketing firm might deploy to optimize visibility and connectivity in the online realm. Some of the more basic, essential services include:

• web design and development
• social media optimization
• responsive web design
• search engine optimization
• online reputation management

3. Start Using Customer Relationship Management (CRM) Software.

One final tech-based strategy that can help your organization continue moving forward is the use of CRM software. This software will empower your sales and marketing staff to store important information regarding client interactions in a central database. The information can then be referred to when the staff is ready to market a new product or assist the client in some other way. This is just one benefit of CRM software. Additionally, the software can help optimize and expedite key sales processes such as lead generation!

Don’t Delay: Start Implementing These Tech-Based Strategies Today!

Three tech-based techniques that can move your organization forward in a powerful way include utilizing voice to text equipment, hiring a digital marketing firm, and investing  in CRM software. Start using these strategies now so your business can become increasingly successful in 2017!

Managing Cloud Integration With Effective Application and Data Integration

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Richard Seroter of Tier 3, recently discussed the four dimensions of cloud integration and how architects can avoid creating application silos in the cloud.

According to his post, surveys of CIOs reveal that integrating on-premise and cloud-based applications, as well as cloud-to-cloud integration, are big concerns. This post pays attention to application integration and data integration, the first two of the four cloud integration dimensions Seroter focuses on.

Application Integration

Often, one application depends on information provided by another. And as Mr. Seroter points out, application integration “is about connecting business applications at a functional level.” Data is shared, of course, but one application triggers activity in another by making a request or sending a real-time business event to it. If the application on the receiving end doesn’t respond, action grinds to a halt.

With cloud-based applications, such as Salesforce integration application, architects probably prefer to avoid synchronous remote procedure calls because of latency issues. Scalability also comes into play as more and more users access an application. “Callbacks,” as Mr. Seroter notes, are a possible solution, but asynchronous messaging, where data is sent between systems, is more scalable.

You’ll want to choose application integration products with REST, rather than SOAP web service endpoints in mind. You can consider either cloud-friendly traditional platforms or those designed specifically for the cloud. If you don’t require an integration server, you may want to investigate cloud-based queues like Amazon SQS. If you need more powerful functionality, then you’ll need to look at a solution with a messaging engine and cloud endpoint adapters, such as Salesforce integration or another CRM integration connector.

Data Integration

If you’re synchronizing, transforming, and transporting large batches of data from one repository to another, then you’re involved in data integration. During these ETL processes, latency is not as important as having sufficient bandwidth. You’ll want to consider cross connect architecture to maximize bandwidth available.

Security is important for all cloud integration tools. You may want to store data within your firewall, rather than on a public, cloud-based server. And you’ll need to consider the nature of your database. Many data integration tools are relational database oriented, but many cloud databases are not, and their structure won’t be familiar to your staff.

Just as with application integration, cloud data integration tools providers either offer adapters to cloud endpoints or solutions specifically for the cloud. The best of the former category will continuously expand their roster of adapter offerings. What is most important in either situation is that local server agents connect data repositories to your network so that you do not need to expose internal data bases to a public cloud solution.

Paying attention to these integration dimensions will go a long way toward ensuring that your organization will enjoy much-touted benefits of cloud computing and make the best use of your current resources.