Small business owners who specialize in clothing want their websites to give buyers the option to choose between sizes and colors. Any software that does not allow you to build in options will cost you time and money as you will need to duplicate the listings for each size that is available. In addition, Google punishes sites by pushing them back in the rankings when they have duplicate issues. The 2013 Google updates have been brutal on websites that have a lot of similar products. Rather than taking a copy and paste approach to duplicate listings, owners are now forced to write fresh copy for each listing. Although there are similarities that cannot be rewritten, the copy must contain a certain percentage in differences between products.
If your shopping cart does not allow you to add variables to the listing, you are forced to duplicate and rewrite another listing. The average shopper is not going to contact you to find out if you have that red shirt in small as opposed to the medium listed. There is no point in adding a disclaimer to the bottom of your listing asking them to contact you for more information. When you add a variable to the listing, the shopper can choose sizes and colors from a dropdown box before hitting the purchase button. This keeps your buyer on your site and ready to purchase. When looking for the right shopping cart for your ecommerce site, you may wish to look at the ecommerce website builder by 1ShoppingCart.